When designing the branding aspect, I originally was going to use just normal card for the price tags, loyalty card and business card. However, when considering the main ethos of my design is to reduce waste, I thought it would be careless and wasteful to hand out single use paper that is going to be thrown in the bin.
Instead, I did some extensive research and ordered some poppy seed paper. This means, that the price tags can be planted after use and hopefully will grow some lovely wild flowers from them.
This was a simple way to reduce waste and single use paper. Plus, who doesn't want more flowers!!